authors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

Immersive Experience 设计: 专家 Insights and Techniques

How can designers draw people into your product’s virtual, digital, or physical world? Take UX to a new level with these expert perspectives on immersive experience design.

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德维恩格雷奇

德维恩格雷奇

Dwayne is a designer with expertise across mediums including AR/VR, 触摸墙壁, 公共激活, 投影映射. He has worked with top brands, including Nike, Bank of America, and Citigroup.

Better UX Writing: 3 Effective Strategies for a Seamless User Experience

用户体验的写作 should strike the right tone and be empathetic and persuasive. Create a frictionless user experience with these three best practices.

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凯特·马戈利斯

凯特·马戈利斯

Kate is a digital product designer and UI/UX consultant who specializes in user-centered design, 用户体验的写作, 以及用户研究. She has partnered with companies such as Hertz, Jaguar Land Rover, and the dating app Thursday.

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3 Best Practices for Successful SaaS 设计

Poor SaaS design can cause customers to get frustrated and flee. Follow these best practices to create a seamless software experience that users will love.

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Ahsan贾利勒

Ahsan贾利勒

Ahsan is a lead product and UX designer who creates user-centered solutions for SaaS, 企业软件, 网络, 以及移动应用程序. He has worked with companies of all sizes, from startups to enterprise multinationals like Cisco, 葛兰素史克公司, 和西联汇款.

设计 High-converting Websites With These Webflow Best Practices

Webflow can cut 网络site design time in half—enabling designers to devote more attention to driving traffic and boosting conversions.

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Pavle Lucic

Pavle Lucic

Pavle is a designer specializing in UI/UX design for 网络sites and mobile apps. His clients include large international companies such as Societe Generale and TomTom, as well as successful startups in fintech, 医疗保健, 旅行, 以及其他行业.

设计 Dilemma: Balancing Aesthetics and Functionality

在理想的情况下, aesthetics and functionality would merge seamlessly in digital design, but that isn’t always the case. Here, we discuss when to prioritize one or the other for the optimal user experience.

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Merehan Elamrosy

Merehan Elamrosy

Merehan is a product designer who crafts functional and visually appealing user interfaces for education, 管理, 健康, 运输, SaaS, 电子商务公司. She has led design workshops for multiple EU-funded projects and has given design thinking lectures at leading European universities.

How to Avoid 5 Types of Cognitive Bias in User 研究

Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.

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裂缝Khachatryan

裂缝Khachatryan

Rima is a product designer with expertise in UI/UX design, 平面设计, 数字营销, 以及用户研究. She has worked across various industries to create user-focused and aesthetically pleasing digital products, and spent six years at the global software development company Volo.

How Chatbot Features Can Elevate the E-commerce 搜索 Experience

Applying chatbot features to e-commerce search can increase user satisfaction while tackling the pervasive and costly problem of search abandonment. These chatbot UX best practices will help your customers find what they’re looking for.

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Khatia Gagnidze

Khatia Gagnidze

Khatia is a product designer and researcher who has designed 创新 solutions for banking, fintech, 电子商务产品. Her clients include Bank of Georgia, the payment processing software company HitPay, 和Mymarket, the largest e-commerce platform in Georgia.

Toptal 设计 专家

Paula Barcante

Paula is an award-winning UX/UI designer, 顾问, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, 比如亚马逊, Zillow, 谷歌, 还有创业公司. Her mission is to create efficient, 美丽的, 创新, and high-quality experiences for the greater good of society.
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